PHOTONICO: UGC PHOTO CONTEST

TL;DR

The Problem

To build user traffic to the website and to grow photo contributor user base.

The Feature

A branded user-generated content contest page for photographers to join in a photo contest based on hyperlocal themes.

The Outcome

New repeatable content marketing partnerships that brought in over $100,000 in revenue. Increase in traffic during contest periods and growth in photo contributor user base.

Designs